ECOS® Joins TerraCycle’s Loop™ Initiative at New York Launch
Convenient e-shopping platform offers alternative to single-use plastic packaging.
Cypress, Calif., May 22, 2019 – Earth Friendly Products®, maker of ECOS® sustainable laundry detergent and more than 90 other safer cleaning products, has joined international recycling leader TerraCycle in the launch of a first-of-its-kind shopping system called Loop™. Debuting in the New York City test market today, Loop is the first distribution platform that helps consumers reduce their dependence on single-use packaging and help protect the environment.
Joining the new Loop initiative is just the latest green science innovation for ECOS®, which is the world’s first carbon-neutral, water-neutral and zero waste–certified brand. With over 50 years of experience in making products that are safer for people, pets and the planet, ECOS® continues to look for smart new solutions to the critical environmental problems facing the planet.
First announced at the World Economic Forum in Davos, Switzerland, in January, Loop enables consumers to purchase a variety of products in customized, brand-specific durable packaging that is collected, cleaned, refilled and reused. Purchases are made through Loop’s website loopstore.com and at selected retailers in the U.S. and Europe.
“The health of our planet is at the heart of why we make ECOS® plant-powered cleaners,” says Kelly Vlahakis Hanks, president and CEO of Earth Friendly Products®. “We’re excited to partner with Loop to create high-quality packaging that looks absolutely beautiful in the home and can be returned to refill again and again. It’s affordable, convenient, and a great way for all of us to reduce our plastic waste.”
Earth Friendly Products® will begin rollout of its new Loop packaging options for best-selling ECOS® products such as ECOS® Hypoallergenic Laundry Detergent and ECOS® Hypoallergenic Hand Soap in late 2019.
The Loop initiative launched in Paris and New York this month and will begin test markets in London, Toronto and California in 2020.