Discover Our New Laundry Booster: The Secret to Tackling Everyday Odors and Your New Favorite Product

September and October always bring that “fresh start” energy. Vacations are behind us, and schedules start to fill up fast. And with that comes an ever-present laundry pile with stains that demand on the spot care.

Recent market research is showing a clear shift in how we care for our clothes: interest in stain and odor prevention has risen to around 83%. Families are no longer just looking to treat dirt as it appears; they want to protect fabrics so their favorite garments last longer. And not only that: 77% of consumers highly value solutions that allow them to manage stains before wash day—an essential benefit when school and work mornings bring unexpected spills that can’t hit the washer until evening.

Meet Your Next Laundry BFF: The NEW ECOS® Laundry Booster

When the daily rush leads to mountains of laundry, tossing everything into a single quick cycle often results in dull fabrics, musty towels, and activewear that holds onto stubborn body odors.

Meet your ultimate fabric ally: our NEW ECOS® In-Wash Laundry Booster.

Designed as a safer, mineral-powered alternative to conventional in-wash scent beads, our laundry booster delivers long-lasting freshness without harsh additives or artificial coatings.

What sets it apart:

• Crafted with natural rock salt: Formulated with a natural rock salt mineral base to guarantee complete dissolvability in all water temperatures—even cold cycles—without leaving waxy residue on fabrics or inside your washing machine.
• Long-lasting, clean scent: Contains deoxyribonuclease (an enzyme odor eliminator), giving clothes, athletic wear, towels, and bedding a revitalizing boost of fresh fragrance that neutralizes bad odors and stays with your fabrics long after wash day.
• Safe on performance fibers: Unlike traditional fabric softeners that leave a film over synthetic weaves, our booster keeps performance moisture-wicking and breathable properties fully intact.
• Gentle, effective, and multi-purpose: Whether you need that extra boost of freshness or simply want more fragrance on your clothes, this is the product for you. It delivers noticeable results while staying true to our commitment to safer ingredients. Plus, not only does it do all of this, but we’ve also designed it with busy families in mind—it cleans your washing machine as you use it, too, keeping it fresh and free of funky odors. 

It All Works Together!

Achieving an efficient, stress-free routine is all about pairing the right products for each type of wash. With our new laundry booster, we’ve designed a system designed to work and be effective no matter what life throws at you:

• For Everyday Scent & Freshness: Add the NEW ECOS® Laundry Booster directly into the drum before loading your clothes. It works in seamless harmony with our liquid detergents, convenient laundry packs, and laundry sheets.
• For Targeted Spot Treatment: Keep ECOS® OXO Brite® Stain & Odor Remover Spray handy in the laundry room for fast pre-wash treatments on cuffs, collars, and playground spills.
• For Deep Cleaning & Brightening: Add ECOS® OXO Brite® Multi-Purpose Stain Removing Powder to heavy loads, towels, or whites needing extra oxygen lifting power.

Adopting a smart laundry routine doesn’t mean spending more time in the laundry room. Choosing the right products at key moments ensures spotless clothes, lasting freshness, and garments that look new season after season.

Learn more and grab our NEW ECOS® Laundry Booster on Amazon and ECOS.com today!