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The Safer Choice Standard

For safer products, look for the U.S. EPA’s Safer Choice seal.


Safer Choice is the gold standard of third-party safety certification. Created by the U.S. Environmental Protection Agency, Safer Choice helps consumers find cleaning products that are safer for their health and the environment without sacrificing performance.

We have over 140 Safer Choice certified products (more than any other company), and we’re proud to have been named Safer Choice Partner of the Year four times, including most recently in 2020.

The Safer Choice Certification

Every ingredient is thoroughly reviewed

Before a product can carry the Safer Choice seal, the U.S. EPA reviews all chemical ingredients, regardless of their percentage in the product. Every ingredient must meet strict safety criteria for both human health and the environment, including carcinogenicity, reproductiveand developmental toxicity, toxicity to aquatic life, and persistence in the environment.

Product performance

You’ll never have to worry about effectiveness with a Safer Choice product. To carry the Safer Choice seal, products must pass strict performance standards, and all products must perform comparably to conventional products.


Safer Choice looks at the whole package, not just what’s inside. Partners are required to use sustainable packaging and to continually improve the packaging profile fortheir recognized products.


Certified products must meet pH standards that minimize the potential for skin and eye irritation or injury.

Volatile organic compounds (VOCs)

Safer Choice restricts VOC content to minimize indoor air pollution and associated respiratory concerns, so you can breathe easy every time you use our Safer Choice products.

For more information about Safer Choice, please visit the EPA website.

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