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Expansion of Partnership with The Walt Disney Company Launches in Time for National Pet Day, April 11

(Cypress, CA April 10, 2018) - Earth Friendly Products®, the maker of ECOS™ laundry detergent and over 200 environmentally friendly home cleaners, is expanding its partnership with The Walt Disney Company with the launch of Disney ECOS™ for Pets! Stain & Odor Remover. Disney’s beloved Mickey Mouse and Pluto characters have been added to the plant-powered ECOS™ for Pets! line of safer pet care products. Launched at Natural Products Expo West in March 2018, the Disney-licensed product is expected to be on retail shelves in time for National Pet Day, April 11 th .

Disney ECOS™ for Pets! Our Pet Stain & Odor Eliminator, available in three sizes: a 22-ounce sprayer, 32-ounce. bottle and 128-ounce refill, is designed to neutralize pet odors and lift tough stains on clothes, carpets, rugs or other water-safe surfaces. The plant-powered formula with enzymes is safer for people, pets and the planet.

“The addition of Disney to the ECOS™ for Pets! line adds a familiar face to our brand for pet parents,” said president and CEO Kelly Vlahakis-Hanks. “This is the first time we’ve extended our Disney license beyond the Disney ECOS™ Baby product line. We specifically chose one of our oldest and most successful formulas for this extension and hope that pet parents will also identify with the sweetness of the Disney characters.”


Family owned and operated since 1967, Earth Friendly Products® is the maker of ECOS™ sustainable laundry detergent and over 200 other environmentally friendly products that are safer for people, pets and the planet. Made with plant-powered ingredients, ECOS™ cleaners are thoughtfully sourced, pH balanced, readily biodegradable formula, easily recyclable, and never tested on animals. Over 100 ECOS™ products have received the coveted U.S. EPA Safer Choice certification, which means that every ingredient is the safest in its class and that the product has proven superior performance. ECOS™, Baby ECOS™, ECOS™ for Pets! and ECOS™ Pro cleaners are available at selected major retailers throughout the U.S., in over 60 countries and online